ROTANA America T.V Channel will be a unique and important compliment to the Rotana family of channels as it aspires to become a bridge between American born Arabs and Muslims and the Arab world and a window that will attract an American mainstream audience interested in the Arab and Muslim cultures. 

ROTANA America will be transmitted from the USA and will broadcast in English or with English subtitles for some of its Arabic programming thus ensuring not only an Arab and Muslim American Audience but a cross over to a mainstream American Audience.

ROTANA America will be an Arabic variety channel with original programming produced in the US by local producer and distributor that specializes in Middle Eastern and Islamic programming or acquired programs from other producers in the US or the Middle East. Programming will vary from local news broadcasts and weather, variety and music TV shows, Arabic music video clips, concerts and festivals, drama and comedy series, documentary programs, feature films, sports, travel and food shows. Programming will cater to all age groups with a special emphasis on a younger generation of teenagers and young adults.

ROTANA America will strive to achieve the highest quality programming through maintaining US standards of production value and content style thus standing out among other Arab channels as a leader in quality programming and attractive alternative that will capture audiences.        

ROTANA America will also be competitive in this era of digital interactivity as it aspires to be one of few channels in the US to launch viewer interactivity thus enabling the viewers on some of its programs to be directly involved through the services of MMS, SMS, GAMES and CHATTING ROOMS.

ROTANA America will maximize its revenue by relying not only on subscribers and advertisement but also on distribution of it original programming on DVD through special relationships with US producer and distributor who will ensure high quality DVD production of our programs and their distribution to the home, educational and retail markets throughout North America. In addition Rotana America will establish similar relationships to other distributors World-Wide.

ROTANA America with it original programming, unique flavor and young appeal will surly become a favorite among subscribers to the Rotana family of channels.